Kerry Fiero began her career in the music industry as a personal manager, working initially at the nationally recognized management firm, The Rosebud Agency before starting her own company, Strive Management. She represented both signed and unsigned artists in R&B, Hip Hop and Jazz. She co-founded The Strive for More Music Showcase which helped launch young talent into the music industry, including Kehlani and Rozzi. Kerry’s other roles have included working at an Entertainment Law Firm doing tour support/legal for singer Goapele; being the Artist Liaison at SFJAZZ, the California Music Awards, the Art & Soul Festival and more; managing the SF venue Biscuits & Blues and booking live music for an Oakland music venue; and working as an Event Planner/Producer for dozens of clients. Kerry has been an Adjunct Professor for 12 years at San Francisco State University’s Music/ Recording Industry (MRI) Program & Event Planning Program and she teaches in the new Entertainment Business Program at SAE Expression college. She and her husband own the company Fiero Flair, an empowerment company focused on events, media and products that facilitate professional & personal development. Their signature event is Girl Power! Women working in the Music Industry Conference, which will have it’s 6th annual gathering in early 2019. Kerry is a connector and always striving to find the win-win collaboration.