FRIDAY, November 3, 2017                

5:30pm – 9:30pm                   Beats & Brews x AAMC Edition

                                                 Presented by: ENTNS Entertainment


SATURDAY, November 4, 2017

9:00am – 5:00pm                   Asian American Music Conference @ SFAI


PANEL: Building a Team | The People Behind Successful Artists

Every successful music artist has a team of people working diligently behind the scenes in areas of business management, legal affairs, production, publishing, booking, marketing and lots more. As an artist starting out, often times you have to take on these roles yourself. How do you determine if you need a team and at what point in your career? Understand the different roles in a team from the perspectives of those who work day in and day out outside of the spotlight.


PANEL: Music Production and Defining Your Sound

What defines your sound? How do you identify your true sound? Whether you’re an artist or producer, there is no one way to define your sound. Learn the process of defining your sound, developing it, and staying consistently true to yourself. Discover from these creative artists and producers how they explore and embrace the creativity process individually or as a production team.


PANEL: An Eye on Digital Distribution and Digital Marketing

How music content is digitally distributed and marketed globally today is vast and continues to evolve daily. With several digital distribution platforms and online marketing tools, which ones are best at specific stages of your music career? What are best practices to stay up to date with digital services and technology tools? Gain insight from professionals in digital distribution and digital marketing.


PANEL: Marketing Your Music to the Asian Market Locally and Globally

Being Asian American in the US music industry has presented unique challenges that can sometimes be seen as limitations. However, as the Asian global market radically grows – music artists, producers and music business professionals have gained opportunity to not only reach new audiences but have also created their own niche communities. Find out from these individuals how they carved out a pathway for themselves in the Asian market locally and globally, and why the Asian community is a significant part of their career.




7:00pm – 11:00pm                 Performance Showcase and After Party @ Hana Zen


Note: Schedule is subject to change. Please visit often for updates on speakers, panels and events.