Asian Americans in Hip-Hop

Oakland Museum of California (Lecture Hall, Level 1)- 1000 Oak Street Oakland, CA 94607

May 18th, 2018 5:00 to 6:45 pm

Join Oakland Museum of California and the Center for Asian American Media Festival for a special panel conversation of key Hip-Hop thought leaders and artists to explore the Asian American community’s deep connection with the genre.

This free panel is co-curated by the Asian American Music Conference and builds upon the Oakland Museum of California’s RESPECT: Hip-Hop Style & Wisdom exhibition.

This event takes place in the Lecture Hall (Level 1). No advance registration needed. Doors open at 5pm and Program starts at 5:30pm. Seating is first come, first serve.

Celebrate the 36th anniversary of CAAMFest, one the Bay Area’s premier film festivals. Known for outstanding entries that spotlight Asian-American stories, filmmakers, and film producers, screenings on both sides of the Bay promise to be as dynamic and powerful as ever. Past CAAMFest screenings at OMCA have included When the Bough Breaks (2013), Awesome Asian Bad Guys (2014), Changing Season (2015), Mele Murals (2016), and Blasian Narratives (2017).

Presented in partnership with the Center for Asian American Media and CAAMFest 2018.


Moderated by:

Joy Ng, Writer & Researcher, Hip Hop x Asian America

Joy Ng is a San Francisco born-and-raised Asian American community service worker, events organizer, and writer. Joy studied Asian American Studies at San Francisco State University, where she developed her research on Hip Hop and Asian American resistance, identity, and impact. Drawing from the Bay Area social movements of the 1960s, her research examines Hip Hop as a vehicle for social justice in Asian American spaces— from classrooms to rap shows. Joy’s goal is to contribute to the body of research and literature on Asian American Hip Hop, and shares her work online in the format of short essays. Joy also authors a series of non-fiction short stories called High Tides. Her work was recently published in a San Francisco anthology of writers of color titled, “Endangered Species, Enduring Values”.





Sammy Chand, CEO, Rukus Avenue Music Group

Sammy is a music producer, composer and entrepreneur, who founded the first South Asian influenced record company in North America called Rukus Avenue.  He has inspired a generation of music makers and is widely credited with pioneering the worldwide Indian Hip-Hop movement. He is the Executive Producer of the Music To Inspire series, a new activation of music to make a social change.  The first two albums from this series were in collaboration with The White House and with the United Nations. Sammy also was the music man behind the recent soundtrack to the motion picture The Black Prince, with music collaborations from Talib Kweli, Nelly Furtado, Ozark Henry, Satinder Sartaaj, and Tisha Campbell Martin, The Black Prince. Today’s Rukus Avenue artist roster includes: Nargis Fakhri, Dr. Satinder Sartaaj, Bappi Lahiri, Ruby Ibarra, Arpan Chopra, Saum G, Rasika Mathur.






Kim Davalos, Coordinator, Rock the School Bells

A Stockton native and third generation Filipina-American, Kim Davalos is the new and current Rock the School Bells (Bay Area) Coordinator and a counselor at Skyline College. Rock the School Bells (RTSB) is an annual one-day conference for local youth, educators, community organizers, and businesses. RTSB outreaches, exposes, and helps to train fellow educators on what the classroom can become when there is cultural relevancy, narrative of marginalized communities and all through the beauty of Hip Hop culture. After receiving her Masters in Counseling from San Francisco State University, Kim found a home within Hip Hop Education at the crux of her passion behind education and social justice meets her creative identity as a writer and performer. In her spare time, Kim likes taking care of her plants and reminiscing on the 90s.







Eamon Mulligan, Director of Product Marketing & E-Commerce, EMPIRE and Manager, The Grouch & Eligh

As Director of Product Marketing & E-Commerce at leading independent distributor and label EMPIRE, Eamon leads physical distribution, e-commerce, and is responsible for signing recent successes BROCKHAMPTON and 88rising to EMPIRE. Eamon cut his teeth in the music industry by working with Oakland-based underground hip hop collective Living Legends camp in the early 2000s, tour managing, running merchandise and digital marketing, and serving as the label manager of their independent record label, Legendary Music. He continues to manage Living Legends alumni, The Grouch & Eligh. Eamon holds a BS in Business Administration from UC Berkeley.





Chris Santos (Dj Flow), DJ and Producer, At The Ave Records

Chris Santos aka DJ FLOW is the co-owner of At The Ave Records based out of Oakland, California.  The label is home to DJ’s, Producers and MC’s from all over the world, specializing in Hip-Hop & Instrumental releases.  As a contributing DJ/Producer he has several releases on the label including a full collaboration with up-and-coming MC Mani Draper entitled RAWK! He has also collaborated with various Northern California artists including Rexx Life Raj, P-Lo, KVN ALLEN, IAMSU!, C-Plus, Chuuwee, Uptown Swuite + many more. Follow @attheaverecords @djflowyo.   








George Yamazawa, National Recording Artist & Poet

National Poetry Slam Champion. Cultural Diplomat for the Department of State. Kundiman Fellow.

G YAMAZAWA has been featured on ABC, NBC, NPR, PBS, and has toured over 200 universities both domestic and internationally. With notable performances at the Sundance Film Festival and the Pentagon, G continues to challenge the American perspective of race & culture, poetry & rap, and the phenomena of the human condition. G’s debut album “Shouts to Durham,” charted at #37 on the iTunes top 100 rap albums, and is currently working on his sophomore release.