2018 Schedule

SATURDAY, November 17, 2018


POSTPONED due to Hazardous Air Quality

Click HERE for more information.


FRIDAY, November 9, 2018

6:00pm – 8:00pm          AAMC x Today at Apple @ Apple Union Square, San Francisco

Join us for a special pre-conference session with Today at Apple, featuring two music artists from our 2017 AAMC showcase. These two artists along with a group of artists, were selected by a committee of our local partners from non-profit arts organizations. We check in with Rudy Kalma and Korynn OC to learn more about where music has led them in the past year, where they find sparks of inspiration, and their desire for their music to impact the world.

Moderated by: Jason Bayani, Kearny Street Workshop and Josh Ko, Kollaboration SF

This session is free and open to the public. Sign up here: Today at Apple.

SATURDAY, November 10, 2018

8:00pm – 11:30pm         Asian American Music Showcase @ Neck of the Woods, San Francisco

Presented by: AAMC x Junglebolo Entertainment

The Asian American Music Conference kicks off with the Asian American Music Showcase on November 10, 2018 at the historic Neck of the Woods music venue in San Francisco. The showcase highlights a select group of featured artists, and up and coming Asian American music artists as selected by our selection committee of non-profit arts organizations.

This event is included with your AAMC registration. This event is open to the public and individual tickets may be purchased from Neck of the Woods ONLINE and at the door. 

FRIDAY, November 16, 2018

6:00pm – 8:00pm          AAMC x Today at Apple @ Apple Union Square, San Francisco

Join us for a special pre-conference session with Today at Apple, featuring a screening of the documentary, “Nothing on Us: Pinays Rising”, which is co-directed by rap artist, Ruby Ibarra and filmmaker, Evelyn Obamos. Ruby and Evelyn join us in a conversation around the synergy between artist and director, the process of making an independent music video, and their advice for music artists who are creating their first music videos. Alongside this special conversation, Ruby Ibarra will be premiering a new music video.

Moderated by: Kerry Fiero, Producer, Girl Power Music Conference

This session is free and open to the public. Sign up here: Today at Apple.

SATURDAY, November 17, 2018


9:30am – 10:00am         Registration @ University of San Francisco, Fromm Hall

10:00am – 12:00pm       AAMC General Sessions

Hosted by: Joy Ng, Writer and Researcher, Hip Hop x Asian America

INTERVIEW: Morning Brew with Brian Samson, National Director of Rhythm, EMPIRE

Moderated by: Richie Traktivist, Founder and DJ, TRAKTIVIST

PANEL: Sustaining a Career in the Music Industry

Moderated by: Trace dela Pena, Co-Host, The Jonez Podcast

There are several types of roles in the music industry, along with different pathways to building a career. This panel of music industry artists and professionals  have all entered the industry in unconventional ways, but more importantly have sustained a long-term career. These panelists share what they’ve learned, their inspiration to constantly reinvent their path, and how sometimes they have to just simply embark on the journey the industry offers them.

12:00pm – 1:00pm         WORKING LUNCH

Grab lunch and join an open roundtable topic of your choice guided by a music industry professional. This is an opportunity to ask an industry expert questions about specific areas of the industry. You’re welcome to join even if you don’t have any questions, it’ll be an opportunity to network with like-minded participants. Sharing a meal is one of the best ways to make new colleagues and allies in the industry!

Topics include: Music Managers and Agents, Labels and Digital Distribution, Soul of Songwriting, Music Production. (Don’t see a topic of interest? You’ll be able to start your own!)

1:00pm – 4:00pm         AAMC General Sessions


Presented by: Kerry Fiero, Producer, Girl Power Music Conference

Music artists are the first entrepreneurs to understand the importance of the gig economy. Performances and appearances, in-person or remotely, live or recorded – continue to be a key income generator for all artists. What are the basics you need to know when sourcing for gigs? How do you valuate and charge for what you do? What are best practices for negotiation? What are the differences between agents and promoters? This workshop gives the basic knowledge on booking gigs, rates, negotiating, and working with agents.


Presented by: Christina Luna, Founder, Asian American Music Conference

It’s one thing to break an artist at home, but when it comes to taking things overseas, it’s a whole different ball game. Navigating cultural barriers, language differences, and more can be a handful, even if you DO know a bit about where you’re going. This presentation offers advice and things to remember when you’re getting ready to jet set toward a new market.


Presented by: Fiero Flair, Moderated by: Gian Fiero, Career & Life Coach

Face the Music! is a commercial song critiquing panel that affords songwriters, music producers, and singers the opportunity to have their songs heard in front of a captive audience consisting of their musical peers, and seasoned music industry professionals. This lively and entertaining panel provides a golden opportunity to get constructive feedback from experienced and respected industry insiders on the crucial elements that constitute great songs, such as songwriting, musicianship, production, engineering, and performance.

If you are interested in having your music critiqued please observe the following:

  1. Songs will be critiqued in order received, based on quality
  2. Only one song per artist will be critiqued
  3. Songs will be reviewed for a minute and a half, or until the end of the first chorus (whichever comes first)
  4. Email an MP3 file of the song to: professorfiero@gmail.com with “Submission For Face the Music!” in the subject line. Please include the title of the song and name of artist performing it.
  5. You must be present to have your song critiqued when the Face the Music! Panel is conducted.

INTERVIEW: In Conversation with Ruby Ibarra, Rapper and Spoken Word Artist

Moderated by: Joy Ng, Writer and Researcher, Hip Hop x Asian America

Ruby Ibarra is a rapper and spoken word artist from the Bay Area, CA. She released her debut album, CIRCA91, at the end of 2017. She is currently promoting her record through her tour across the United States. She has been featured on noted web-based publications such as Buzzfeed, NPR, Huffington Post, and XXL Magazine, and was recently featured in a MasterCard commercial and campaign with R&B singer SZA.

*Note: Schedule is subject to change. Check back for updates on speakers and sessions soon. Thank you!