2017 Schedule

FRIDAY, November 3, 2017                

7:00pm – 11:00pm                  NAAH (New Artists Are Here) x AAMC Pre-Conference Mixer   

                                                Presented by: ENTNS Entertainment  @ Pa’ina Lounge

Come join us and our friends at ENTNS Entertainment before the conference and get your networking in early! Pick up your registration badge early and enjoy live performances from local San Francisco Bay Area music artists! (Food and drinks are on your own. All are welcome, no registration necessary to attend this event.)


SATURDAY, November 4, 2017

8:30am – 9:30am                   Registration @ San Francisco Art Institute


9:30am – 9:45am                   Welcome Remarks

                                              Hosted by: Freska Griarte, Radio Host, 96.5 FM KOIT   


9:45am – 10:30am                 PANEL: Building a Team | The People Behind Successful Artists

Moderated by: Kerry Fiero, Project and Event Manager, Fiero Flair

Every successful music artist has a team of people working diligently behind the scenes in areas of business management, legal affairs, production, publishing, booking, marketing and lots more. As an artist starting out, often times you have to take on these roles yourself. How do you determine if you need a team and at what point in your career? Understand the different roles in a team from the perspectives of those who work day in and day out outside of the spotlight.


10:30am-10:45am                 Coffee and Tea Networking Break


10:45am – 11:30am               Morning Brew with Jocelyn Enriquez, Recording Artist

                                              Hosted by: Freska Griarte, Radio Host, 96.5 FM KOIT


11:30am – 12:10pm               PANEL: Music Production and Defining Your Sound 

Moderated by: Grace Wang, Author, Soundtracks of Asian America

What defines your sound? How do you identify your true sound? Whether you’re an artist or producer, there is no one way to define your sound. Learn the process of defining your sound, developing it, and staying consistently true to yourself. Discover from these creative artists and producers how they explore and embrace the creativity process individually or as a production team.


12:10pm – 1:10pm                Networking Lunch 


1:10pm – 1:50pm                  PANEL: An Eye on Digital Distribution and Digital Marketing

Moderated by: Marlino Bitanga, Founder/Chief Branding Officer, Huemanly

How music content is digitally distributed and marketed globally today is vast and continues to evolve daily. With several digital distribution platforms and online marketing tools, which ones are best at specific stages of your music career? What are best practices to stay up to date with digital services and technology tools? Gain insight from professionals in digital distribution and digital marketing.


1:50pm – 2:30pm                  PANEL: Marketing Your Music to the Asian Market Locally and Globally

Moderated by: Marlino Bitanga, Founder/Chief Branding Officer, Huemanly

Being Asian American in the US music industry has presented unique challenges that can sometimes be seen as limitations. However, as the Asian global market radically grows – music artists, producers and music business professionals have gained opportunity to not only reach new audiences but have also created their own niche communities. Find out from these individuals how they carved out a pathway for themselves in the Asian market locally and globally, and why the Asian community is a significant part of their career. 



2:30pm – 2:45pm                  Coffee and Tea Networking Break


2:45pm – 3:20pm                  A Conversation with Suzanne Koga

                                                  Talent Buyer at Blue Note Hawaii, Partner at Deal Matters Entertainment

                                                            Manager to Roberta Flack, Talent Team at Glide Memorial Annual Gala Concert

                                             Hosted by: Kay Recede, TV Anchor, FOX40 News Sacramento


3:20pm- 3:30pm                   Closing Remarks


3:30pm – 5:00pm                  Happy Hour sponsored by TsingTao and Consulting Roundtables 

Network with attendees over happy hour or sign up for a one on one consulting roundtable session with our featured music industry professionals and consultants. Sign-up information will be available first come, first serve on site.

  • Tony Berman, Attorney, Berman Entertainment and Technology Law
  • Marlino Bitanga, Founder/Chief Branding Officer, Huemanly
  • Paloma Concordia, Founder and Publicist, Papalodown Agency                                   
  • Gian Fiero, Career and Life Coach, Fiero Flair                                                               
  • Johnny D. Nguyen, Director of Strategic Partnerships, Q-York Edutainment                                      
  • Elvin Reyes, Founder and Music Producer, Audioneer       
  • Pamela Serrano, Managing Director and Vocal Coach, PnC Music Company      


6:00pm – 9:00pm                Performance Showcase

                                            Hosted by: Richie Menchavez, DJ and Creator, Traktivist.com

The Asian American Music Conference wraps up with the Asian American Music Showcase. The showcase highlights a select group of featured artists, as well as up and coming Asian American music artists, as selected by our selection committee. Performance Lineup


Note: Schedule is subject to change. Please visit often for updates on speakers, panels and events.